What if you’re solving the wrong problem? 

Design Thinking for Tourism & Hospitality

with Sarah Benoit 

Tourism isn’t just about promotion, it’s about designing experiences people actually remember.

Design thinking isn’t just for product teams or big tech companies. It’s one of the most practical tools business owners, tourism professionals, and destination leaders can use right now to solve real problems and create better outcomes.

In this webinar, we’ll break down how design thinking applies directly to management, marketing, customer service, and operations. You’ll learn how to move beyond assumptions, better understand your visitors, staff, and community, and make more intentional decisions that improve experiences and drive results. Whether you’re tackling visitor experience, workforce challenges, or growth strategy, you’ll leave with a clear, practical way to approach complex problems and turn them into actionable next steps.