2025 DIY Tourism Marketing Conference
Scroll down to access all session materials and slide decks. Video recordings have started to be posted.
View our session slide decks and video recordings.
Our event coordinator and lead instructor, Sarah Benoit, has started to share our 2025 DIY Tourism sessions starting April 1, 2025. She will email all attendees when the majority of video recordings have been posted. If you have questions about video access, please contact Sarah at sarah@learntourism.org.
Monday Sessions
How to Build an Effective Social Media Content Calendar That Works
Olivia Ward of OnWard Digital Media
The Foundations of Digital Marketing For DMOs
Jay Bellamy and Paul Brannock with Vista Graphics, Inc.
SESSION RESOURCES:
How to Build an Effective Social Media Calendar that Works
UGC Library and Monitor List Template
Social Media Content Calendar Template
The Empathy Upgrade: Rethinking the Golden Rule in Tourism Marketing
Stephen Ekstrom with Learn Tourism
AI Chatbots for Tourism: How to Engage Visitors, Automate Bookings & Increase Conversions
Jim West with Work Wonders
SESSION RESOURCES:
AI Chatbots for Tourism
AI Chatbot Training Resources
“Trail” Blazing: Building and Marketing Pathways that Unite Your Assets
Chris Cavanaugh with Magellan Strategy Group
Targeting Niche Audiences with Short-Form Video
Bob Peck with Mountainwater Films
Tuesday Sessions
Ricardo Tejeda with Show and Tale Creative
From Manual to Magical: Unlocking the Power of Marketing Automation
Josh Collins with Main Street Mentor
SESSION RESOURCES:
From Manual to Magical: Unlocking the Power of Marketing Automation
Gifts from Main Street Mentor: FREE marketing audit, a marketing automation fact sheet, and more.
AI Policy & Governance for Destination Organizations: Responsible Innovation in Tourism
Stephen Ekstrom with Learn Tourism
How to Vet Influencers, Partners, and Content Creators: Choose the Right Voices for Your Brand
Aisha Adams with Aisha Adams Media