2023 Workshop Recordings and Downloads!
To view our recorded classes click the + icons below next to each session name to reveal the video recordings and download the slide decks. All attendees will receive the passcode for watching recordings via email. Keep in mind Learning Lab sessions do not always have slide decks. If you have questions please reach out to sarah@jbmediagroupllc.com.
Refer back to our original schedule to see descriptions and instructor names. Click below to view our full program. You can also click to view all of our 2023 speakers and their bios.
Day 1
MONDAY, NOV. 13TH
Tourism and Destination Marketing Trends Keynote
Six Easy Steps to Refresh, Reimagine, and Retool Your Brand
Canva Updates: Learning Lab
Resources
Top Social Media Advertising Trends for Tourism & Travel
Preparing for and Dealing with the Unexpected
Zapier Basics & Effective Marketing Automation: Learning Lab
Resources
The ABC’s of Data Literacy
Content and Engagement Strategies to Extend Visitor Stays
Google Analytics 4: Learning Lab
Resources
Are Your Digital Ad Campaigns Being Harmed By Bot, Spam, and Fraud Traffic
DOWNLOAD THE SLIDES
Unfortunately, the audio for this class was corrupted and can not be recreated. We will be hosting a free webinar on the same topic on Wednesday, January 10, 2024, from 12:10 – 1 pm Eastern and you can SIGN UP HERE!
We will also post that recording so if you have an interest in this topic you can still learn and hear recommended strategies from Justin Belleme. Thanks for your understanding.
Lunch Hour - Expert Marketing Panel
Day 2
Tuesday, Nov. 15th
Tourism Product Development as a Marketing Strategy
The Ethics and Uses of AI: Learning Lab
Microsoft Advertising: Best Practices and Benefits
HOW VIDEO CAN LEVERAGE SMALL TOWNS IN TODAY’S MODERN LANDSCAPE
Content Frameworks to Increase Engagement
Make Your Local Events Memorable, Shareable & Impactful
How to Talk about Tourism in Your Community
The Applications and Future of Virtual Reality
Lunch Hour - The State of DEI Panel
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